2011 is the Year of the Rabbit and the Year of the Taxi of course
Best taxi wishes for 2011!!!! We hope all your taxi related business start on the right track and continue growing throughout the year. We are sure we can help with all your taxi resolutions for this brand new year, count on us!!..and if you haven’t thought so, we got you some insider tips.
PLASTIC TAXI
We believe there is always room to make your business more attractive, effective and competitive. One unavoidable trend is the power to accept credit cards in your cab, tell the world you can accept credit cards, and make a big deal about it. Use the body of your taxi to tell the public you mean taxi business from inside out.
TAXI BRANDING
A simple effective way to start right on track with taxi-branding involves the selection of the right roof-light (taxi dome light) This is what will capture the eye of potential customers from far away. Basic. Now, if you want to go further than that, then infuse some personality in your cab but trust this job to a graphic designer: we are talking about your logo, your catchy name, the right colors, the power of iconography, etc. Ultimately you can grow uniformly a web+corporate presence which, make no mistake, will translate into more clients.
FLEET OMNIPRESENCE
If your company is mind set into a positive strategy to make your business more profitable, then a low cost dispatch system capable of integrating all communications, credit card transactions and GPS tracking is the way to go. Although this may sound intimidating price wise, in the long run is priceless (Oh well). There are always features you might never use from these complex systems, and you probably are interested in some features more than in others. The key is to be able to find a system that fits your needs and gets you the best value for your money.
Have in mind that you will pay monthly airtime per car for data communications. This normally is a fixed fee. However, if your dispatch system is capable of digital communications, forget about your two way radios and take advantage of the data stream. You can also take advantage of text communications and instant messaging; see it as a new dimension in mobile communications.
Well, we feel we did our part. The moment of truth has come and it is time for you to decide: do I want my company to continue living in the stone age, or am I ready to take a jump into the twenty first century technology.
